- What personal information is collected at our Web site, and how is it used?
- How does this Web site interact with third-party Web sites and content?
- What information do we share with third parties and our sister brands (or what information may they access because of the services they provide to us)?
- What choices do you have over how your information is used?
- How do you update your personal information?
- How do we secure your information on our site?
- Where is personal information stored and processed?
- Whom should you contact with questions or concerns?
- When was this policy last updated?
What personal information is collected at our Website and how is it used?
- 1. Information You Directly Provide through this Site
We collect personal information directly from you to do all the things typically associated with Web sites. Examples of the information we collect include name, address, telephone number, mobile phone number, email address, personal preferences, credit card number, purchase and ordering information, demographical information, responses to survey questions and sizing information.
This information is collected at various places: for instance, when you check out with your online order; subscribe to catalogs, email offers, and mobile messaging offers; participate in surveys; join Amyang Fashun; enter contests or sweepstakes, or interact with special-event or program offers.
We may also collect information that you provide about people you know. For example, we collect your gift recipient’s contact information to process your gift orders. We use personally identifying information to do things like:
- process your online orders;
- open an online account at your request;
- personalize your online experience with content and offers that are tailored to your interests;
- provide customer service, whether it’s responding to a request or following up on an order;
- include you in surveys and contests;
- enable you to post your content, such as comments or images;
- facilitate networks of online social activity centered around our products and services;
- improve our website, improve the manner in which offers are made on our website, improve purchase decisions of our visitors and the interactions visitors have with our website;
- enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our Web environment or by viewing our content within their Web environment; and
- market products and services for each of our brands–for instance, by adding you to the Amyang Fashun email list or Amyang Fashun print-catalog list when you make an online purchase.
- 2. Information We Observe or Collect through Technology
- a. Navigational Information
When you visit this Website, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn’t contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.
- b. Cookies and Clear gifs
To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small data file that’s stored by your Web browser on your computer. It’s used to do things like see how you navigate our Web site, what you click on, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, personalize your online experience, and personalize offers to you based on your unique tastes and both your online and offline (e.g., in-store) interactions and purchase history.
- 3. Information Others Observe or Collect through Technology
Third-party service providers help us provide certain features on our site and analyze our visitor’s site and purchase preferences. They may also help us deliver ads to you about our products through banner ads when you visit other websites (often referred to as “online network advertising”). The following provides more information about these service providers and the choices you have with respect to their services.
- a. Features
We use third-party services to provide certain features on our Web site. These third parties use some or all of the technologies described in Information We Observe or Collect Through Technology to provide these features.
- b. Analysis
We contract with analytics companies to better understand your use of our Websites and Web capabilities like embeddable widgets. These third parties may serve surveys to determine satisfaction with the Website and then tie the responses to actual behavior on the Website, which will allow us to improve our Web sites and Web capabilities. They accomplish this by using some or all of the technologies described in Information We Observe or Collect Through Technology.
- c. Advertising
We contract with third-party advertising companies which, in turn (1) place, use, and rely on cookies and web beacons when you interact with us through our Web sites and our email; (2) help us determine which of our products you may like, based on both your online and offline (e.g., in-store) shopping histories with us; (3) use your basic personal information (such as name, address and email address) to help us associate your online and stores purchases and interactions through and with us; and (4) deliver personalized online display and banner advertising to you on other Web sites, based on those purchases and interactions. If you’d like more information about how online network advertising works and what your choices are for the information that’s collected via these third-party cookies, please see What Choices do you have Over how Your Information is Used?
How does this Web site interact with third-party Web sites and content?
We may enable you to navigate to third-party sites and services or otherwise display third-party content. We do this for your convenience. We don’t endorse or generally have any affiliation with these third parties. And we don’t control and aren’t responsible for their Web practices. Whether the third-party content appears within our Web environment (like a map frame), or you leave our Website for another site to view it, those service provider’s terms, conditions, and privacy policies govern your online experience (unless there’s a conspicuously posted statement by us that says otherwise). Please view their terms of service and privacy policies if you have any questions about their practices.
Here’s a partial list of the sites or content of these third parties:
- 1. Interactive Maps
We may facilitate easy access to the online maps of content providers like Google, Yahoo, and Safari There you can get quick location, driving, and contact information for our stores.
- 2. Sweepstakes, Contests, and Survey Sites
- 3. Social Networking or Other User-Generated-Content Sites, and Other Websites
- 5. Third-Party Rewards or Membership Programs
We may interact with certain unrelated companies that offer their customers memberships to participate in programs, which may include rewards for purchases from us. If you become a member of one of these programs or purchase something from us at this Web site through such a program, we may provide the company administering the membership program enough information about you or your purchase (like contact information, transaction date, transaction amount, and order number), to enable it to honor your membership. We are not responsible for the privacy practices of the companies sponsoring these membership programs. Their terms, conditions, and policies apply to any information that’s provided to them to further their programs.
What information do we share with third parties (or what information may they access because of the services they provide to us)?
- 1. Our Sister Brands
We may also share the information described in this policy, like postal and email address, customer preferences, and purchase history within our corporate family so that our affiliates may market to you.
- 2. Contractors
We use third-party “back-office” contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, provide some customer service through chat features, monitor site activity, serve surveys and provide analysis from the surveys when combined with website use, maintain databases, administer and monitor emails,(e.g., from Amyang Fashun), administer and send mobile messages (e.g., from Amyang Fashun), serve ads on this and other Web sites as described above and provide consulting services. Contractors may also assist us in hosting microsites and mobile Web sites where you may provide personal information about you and others you know, and where they may observe information about you in the same way as described above (see What Personal Information Is Collected At Our Web Site, and How Is It Used?)
- 3. Other Marketers
We may share your name, postal address, and summary purchase information with other merchants and merchant exchanges. Other merchants may, in turn, use this information to send you offers on their products and services. If you don’t want this information shared with these merchants and exchanges, please contact us.
- 4. Law Enforcement and Emergency Response
We may disclose specific information about our Website visitors if we have a good-faith belief that it’s necessary or authorized under the law to protect our customers, the public, or our business.
- 5. Sale or Merger
In the event we sell or transfer all or a portion of our business assets, including a brand or line of business, consumer information may be one of the business assets that are transferred in connection with the transaction.
Nothing in this policy restricts our ability to share aggregated or anonymized information that does not directly identify you.
What choices do you have over how your information is used?
- 1. Email
If you make an online purchase you may receive Amyang Fashun email. You may stop future delivery of these emails by following the removal instructions located at the bottom of each commercial email or by completing the Opt Out Page. Opting out of any of these emails will not stop operational or transactional messages such as email confirmations of your online orders, or customer service communications from the brand or line of business in question. We may occasionally provide you with the opportunity to opt-in to receive email messages from third parties. If you do opt in, we’ll share your e-mail address with the specific third party in question. Please review their privacy policies to see how they treat your personal information.
- 2. Mobile Messaging
If you’ve signed up for mobile text messaging offers (e.g., from Amyang Fashun) but later decide you no longer wish to receive offers from one or both of these brands or lines of business, simply follow the opt-out instructions included in the mobile message.
- 5. Cookies, Clear Gifs, and Online Network Advertising
If you want to opt out of the display of our online advertising, which appears on other Web sites, and which is based on the association of your online information with your offline information through interactions with us (purchase information, in particular), then please click the preference icon that may appear on such advertising. Additionally, if you want more information about online network advertising, in general, including access to some online network advertisers that allow you to designate your preferences, click here and provide a note with your requests.
- 6. Other Marketers
If you don’t want your basic contact and purchase information shared with other marketers (other than our affiliates and our contractor/service providers), please complete this form here.
- 7. Our Affiliates
If you don’t want your contact and purchase information shared between our, please contact us, and request not to have your information shared.
How do you update your personal information?
We prefer to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information, and other account information, by logging onto our sites (e.g., Your Account on Amyang Fashun).
How do we secure your information on our site?
This Website has the following types of security measures: limited access data-centers, firewall technology, and secure-socket-layer (SSL) certificate authentication. SSL is encryption technology that provides security for information that’s transmitted over the Internet. This site accepts orders only from, Web browsers that permit communication through SSL technology-for example, Internet Explorer (version 6.0 or higher), Firefox (version 3.0 or higher), Safari (version 4 or higher), and Chrome (version 2 or higher).
While we implement the above security measures on this site, you should be aware that 100% security is not always possible.
Where is personal information stored and processed?
We may store and process personal information in the United States of America.
Whom should you contact with questions or concerns?
- 1. General inquiries
- 2. Specific Questions about this Policy
For specific questions, concerns, or complaints contact our Management Company who administers this policy. You may contact them by letter or email at:
Legal & Compliance Services
4489 Berthstone Drive Suite 1
Columbus, OH 43231
[email protected] (ATTN: Privacy Matter)
This Privacy Statement is effective September 20, 2019